Website development: a list of popular misconceptions and mistakes

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Many business owners create websites just to “be” and do not take into account the fact that investments in the future may not pay off.

It is worth deciding from the very beginning in which direction to work so that all funds from the allocated budget go into business.

Typical beginner mistakes:

1. The site can be made cheap, free, or even by yourself.
2. Optimizing for gadgets is a luxury, not a development tool.
3. Content is nonsense, any freelancer will make it for 3 kopecks.
4. The complexity and overload of the site with elements is the key to success.
5. Good traffic means exceptionally high-quality website design.
6. Launching the site is an excuse to relax.

It is not difficult to detail each item.

1. Free and "on the knee" sites are no longer made. Website development is a complex and time-consuming process that requires the participation of high-level diversified specialists. Websites should be ordered not by random people, but by IT companies with a good history.
2. According to statistics, more than 60% of users have switched to mobile devices . If your site is only suitable for full-screen computers, you will lose a significant chunk of your audience. By the way, people make impulse purchases from mobile devices more often.

And a very, very important point is page loading. If you have a lot of bounces (and they are just related to the slow loading of unadapted sites on smartphones), you risk destroying your reputation in search engines.

3. Content. The gold fund of your resource. If a visitor reacted to a phrase from a search engine, he simply must stay on your site and read information: valuable, useful and exciting. Otherwise, he will close the site too quickly, doing 2 unpleasant things for you at once: abandoning you as a potential client and lowering your search engine rankings.

Content marketing is the driving force behind your development. You need to work clearly according to the plan and in accordance with the requirements of your target audience.

And yes, it takes time for a copywriter to create quality text, even if it's small. No - especially! - if it is small. SEO, of course, has not been canceled either, but rough work will only hurt the site.

4. A large number of "chips" misleads the reader, distracts his attention from the proposal and makes it difficult to download . Don't overcomplicate!
5. Conversion is influenced not by the design of the site, but by the attitude of users and search engine robots towards it. Everything is very simple. Host your site on quality hosting (freelancers won't provide you with this), choose the right domain name and do search engine optimization.
6. After the launch, a lot of work awaits you: control, promotion, testing, administration.

Safety is worth mentioning separately. Never create sites on free "engines", because this is the most vulnerable target for hackers of all time.

X Networks invites you to take advantage of its 20 years of experience in web development.

We create high-quality, powerful and stylish websites based on our own software.

CMS Qwerty Web Engine will allow you to go far ahead of the competition thanks to the following advantages:

1. Artificial intelligence as an interlocutor, support employee, consultant and personal assistant.
2. Support for dozens of languages of the world with automatic translation into the user's language.
3. Option of a built-in multi-currency payment system with logistics solutions and sales automation.
4. Anti-virus scanning of all types of content.
5. Own server structure, providing reliable hosting and uninterrupted operation of the site.
6. Multilevel personal data security system.
7. Smart feed of publications.
8. Own messenger with business chats and artificial intelligence.
9. Built-in SMM toolkit.

Sites from X Networks look like the future is here. Visit our website and see for yourself.

If you decide to implement a large project (social network or web portal), we will gladly support you by becoming your lenders or co-investors.

Contact X Networks, and we will become not only performers, but also reliable partners, consultants and friends.

We do not leave you after the launch of the site, but we provide promotion, technical support, administration and maintenance of the site.

Your success is our reputation!

This is an automatic translation.
Click here to read the publication in the original language.