Website development or promotion in social networks: which is more effective for business?

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Any resource on the Internet is a way to give the audience information about a company, its services, services, politics, news, promotions, etc.

Fast time to market is, of course, the website. If before a simple landing page was enough, today it should be a more complex resource with unique content and the maximum set of feedback tools.

This process has a number of nuances: it is optimal to order the website of an IT company as part of a complex of services, which will include not only web development, but also maintenance, hosting, support, administration, audit, etc.

It is worth remembering that a website is a living, evolving structure that needs strict control. You can order this control from your provider both within the framework of web outsourcing and within the framework of IT outsourcing. In the first case, the company will deal exclusively with the site, in the second, it will take full responsibility for computer hardware, software, etc.

And if you use social networks for promotion?

Be that as it may, a social media account is not an indicator of your respectability. Typically, an account is just a funnel leading users to your site.

Although, this tool can be useful as well.

So, Facebook never combines "personal" and "commercial". If you try to sell something on your page, you will be prompted to create a business account. Instagram works the same way.

How to do business in networks?

1. Activity. You can create a presentation page detailing a business event, tour, training course, etc.
2. Groups. With the community, you can actively engage with your audience and include proxy marketing materials in that communication. The main thing is that they are part of well-planned useful content.
3. Company page. SMM representation of the company, preferably with a link to the site.

So which should you choose?

Both. The basis for your online representation, of course, will be a high-quality website. And within the framework of web outsourcing, the contractor will also offer you SMM events.

You can go further and create a mini social network for your business. This is exactly what Lush did to get in closer contact with customers.

So your task is to create an interesting, useful and convenient resource in order to form a loyal audience. And social media is one way to constantly expand your audience.

X Networks, based on its 20 years of experience in IT, invites you to focus on developing and promoting a quality platform.

What is needed for this?

1. Work out the basic concept of the resource.
2. Decide on a budget.
3. Choose an IT company that will undertake not only the creation of the site, but also all further work with you. The task is to get to the top of search engines.

The X Networks company creates modern websites equipped with artificial intelligence and working in dozens of languages of the world.

We also have hundreds of international high-load projects on our account: social networks, web portals, online schools, etc.

The content management program with which we create sites for business and not only is called Qwerty Web Engine.

Advantages of CMS Qwerty Web Engine:

1. Support for more than 40 languages of the world with automatic translation into the user's language.
2. Artificial Intelligence Qwerty AI as a support worker, personal assistant, interlocutor, editor and moderator.
3. Anti-virus scanning of all types of content.
4. Payment system option. Internal payment system based on virtual and national currencies.
5. Collect news from pre-installed authoritative sources.
6. The ability to create a full-fledged trading platform on the basis of the site with automated sales and logistics.
7. Multilevel protection systems against ddos and other types of attacks with automatic notification of providers (by the way, the testddos.com service also belongs to X Networks - with this service, many large sites are tested for resistance to loads).
8. A system for protecting accounts from brute-force and hacking of accounts, registration of access rights, a system of double authorizations (maximum attention is paid to the security system of the QSNE platform).
9. Powerful multi-threaded search engine.
10. Internal messenger (instant messaging system) integrated with QAIM, with artificial intelligence capabilities;

X Networks creates sites that users really like, work quickly and smoothly, and enjoy the "favor" of search engines.

Contact us, and we will help you not only in creating and promoting your site, but also take the company for IT outsourcing.

With X Networks, you will understand how a business website should work.

This is an automatic translation.
Click here to read the publication in the original language.