What you need to know about the web portal? Tips for launching and promoting a project

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There are many classifications of web portals based on different criteria and characteristics.

The defining points are what purposes the resource serves and how to build work on it in terms of marketing, investment and technical implementation.

A web portal is a complex site with a high load and a branched structure, which can be used as the following commercial and non-commercial platforms:

1 . Corporate portal. Tasks - forming a company's information pool with 24/7 access from anywhere in the world, organizing advertising campaigns, attracting customers, creating brand standards, promoting products and services, scaling a business, constant contact with customers and partners, feedback, customer support. Development and planning of strategies.

2. Information portal. The main task is a wide and constantly updated base of thematic content. Info portals are usually dedicated to different areas of activity - science, art, business, etc. Their main value lies in the objectivity, uniqueness and accessibility of information. The traffic of such resources is usually huge, and even a non-commercial portal makes great money on advertising.

3. Service portal. Payment system or the provision of another type of service. These are search engines, directories, online games, dating sites, and recruiting agencies. Some of the services of the service may be paid. Implementing a service portal is the most difficult task for a developer, but it is a very effective advertising platform.

4. Marketplace. A promising and growing format that has replaced online stores. An online marketplace like Yandex.Market, where buyers can choose a seller by comparing prices, ratings, reviews, watching video reviews. The most successful genre of online commerce today. The owner of the online portal earns commission from transactions, can provide sellers with a courier service or warehouses. Advertising on this platform is even more effective than transaction fees.

We have given just a few examples. In fact, all highly loaded resources with millions of traffic can be classified as web portals. This is a unique platform that will make money online on its own.

Who should I contact for the implementation of the web portal?

A development company should have in its portfolio successful international web portals with an audience of several million. A free engine in this case will only be a hindrance - it is not designed for such a load. Look for solutions that match the tasks and, of course, start-up capital. This is a full-fledged business, and it will require investment.

 X Networks has been creating high-load projects since 2014. We are launching industrial-scale projects from scratch, and for this we have created our own software and hardware complex Qwerty Social Network Engine with integrated artificial intelligence and neural network capabilities. Thanks to QSNE, we do not limit ourselves or the authors of projects in the implementation of the most daring ideas.

The advantages of the QSNE platform:

Support for more than 40 world languages. It is important for us that users from different countries do not feel the language barrier either in communication or in obtaining the desired content. For this option, like many others, the artificial intelligence Qwerty AI is responsible, which translates all texts, messages and comments automatically into the user's language.

The ability to scale horizontally . The platform is designed for tens of millions of traffic and serious volumes of content, so no audience influx will "drown" your project.

Multilevel security system. The company has been engaged in information security since 2001, and you can be absolutely sure about the personal data of its users. All attempts at hacking, hacker attacks, brute force, etc. are blocked, and notifications are sent to providers.

Built-in billing multicurrency payment system. Your clients can make settlements within the platform, keep funds in an account, conduct transactions in both virtual and national currencies.

The ability to implement a full-fledged marketplace with integrated logistics solutions and the possibility of courier delivery.

Artificial Intelligence as a moderator of the "smart feed", translator, editor, personal interlocutor and support employee.

Anti-virus content check.

Cloud storage of files on the principle of Google Drive. Distributed system of server "nodes" for secure storage and easy exchange of materials.

Optimization of page loading speed due to aggressive data caching.

Subscriptions, blogs, communities, friendships, and professional verified accounts for paid services.

And these are just a few examples of the thousands of options that the QSNE platform implements. It all depends on your business strategy, objectives and ambitions.

Your web portal based on Qwerty Social Network Engine will easily become both an online school and a Yandex.Market-level marketplace.

X Networks specialists will undertake the release of your concept on a turnkey basis, and will also become your partners and co-investors, if necessary. We are actively investing in promising "digital" projects, because we know: they are the future!

It's time to go online and become an industry leader with Qwerty Nertworks !