Portal from A to Z: development and maintenance

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Portal - a site designed for a wide audience and equipped with services for work, entertainment or communication. When choosing an Internet resource for work, business representatives choose exactly the portals as a platform for forming an audience of potential customers. The user is interested in both the external attractiveness of the resource and the "usefulness" of its services. The more useful services there are, the more users remain on the site, a significant part of whom will eventually become clients or advertisers.

The main difference between the site and the portal is that the content of the portal is created by the users themselves, based on their own interests. A successful business idea, competent technical implementation and, most importantly, constant development and striving for excellence have ensured the tremendous success of giant networks such as Facebook, VKontakte and others. It is not at all necessary to come up with an idea from scratch, you can copy an existing one, make some services better and count on approximately the same results (of course, with the same investments in the marketing of the project).

Step 1. Choosing a resource type

Determining the purpose of creating a resource is the main thing in a project. After answering the question why and for whom the resource is created, he determines the type of portal suitable for achieving the goals:

Informational: useful text and visual content - articles, photos, video, audio. The main thing on such a resource is the ease of search and the possibility of interactive communication.

Service provision portals: market rates, queuing, paperwork, checking the status of receiving a service, making changes to the existing plan, and others. Such portals are used, for example, to provide government services and in businesses of various sizes. The main thing at such a site is the intuitive clarity of the interface, ease of filling out forms, the ability to receive prompt assistance in case of difficulties.

Corporate resources: closed social networks, access to which only employees of corporations or members of certain associations have access. Social networking technologies are used in the development of such portals. Users are united by a common theme - work, professional interests, hobbies. Users can safely communicate with members of their group, post information without fear of extraneous curiosity, and do joint work.

Message boards and forums: platforms for users to communicate in real time with the ability to transfer communication offline. Forums can be general, highly specialized or created for a specific topic and, accordingly, the audience.

Step 2. Development of the project

Today, a new Internet project must have its own personality, its own face, so as not to get lost in the sea of stereotyped, similar resources, most of which are created on constructors. Development stages:

• Detailed study of the idea;
• Designing the logic of the resource;
• Design;
• elaboration of interfaces;
• Creation of well-thought-out functionality;
• Launching and testing (catching errors) of the project;
• Promotion;
• Technical support for the product.

Public CMS are not suitable for creating a highly loaded portal because they cannot withstand large traffic, overloaded functionality, and growing traffic. Sites on such an engine quickly “fall down”, and the user leaves. The project should be "horizontally scalable", but public engines for creating regular sites are not suitable for this purpose. This is important to understand!

Step 3. Maintenance, support

A site designed for simultaneous visits by many users always needs continuous maintenance and round-the-clock technical support. The profitability of a business largely depends on the quality of the portal, the timely introduction of improvements, the introduction of new functionality and the competent implementation of ideas. Such work should be entrusted to specialists.

The Qwerty Social Network Engine platform is a proprietary development of the European company X Networks, a special complex for creating high-load social networks and multifunctional Internet projects. The platform uses the capabilities of artificial intelligence; this is one of the priority areas of the company. On this platform, many horizontally scalable projects have been implemented - social networks, dating sites, payment systems. The functionality of the platform allows you to create multilingual sites, which solves the problem of communication between users located in different parts of the world.

 X Networks is ready to offer a joint launch of projects, the idea of which will be interesting and worked out. In this case, the cost of developing the site will be reduced by at least half. In addition, the company assumes the cost of technical support and maintenance of the server infrastructure.