Як створити платформу соціальних мереж? Кращі практики.

Currently, search results contain several offers from companies offering turnkey social networking. But how not to get confused with such an abundance of offers?

Don't try to find a social network engine.

Many well-known web engines (for example, WordPress, InstantCMS, LiveStreet and others) offer the ability to run supposedly real social networks based on them. In fact, this is cheating. And that's why. Technologies that are suitable for creating ordinary web projects are not suitable for creating high-load scalable social networks that can process terabytes of data and serve multimillion-dollar web traffic, showing high performance under any load anywhere in the world. Well-known social networks use aggressive caching technologies, a distributed system of proxying nodes and storage systems, behavioral activity analysis technologies, artificial intelligence and other mechanisms that conventional web engines are not able to offer. Are you still planning to create a social network with Wordpress or some other free solution? Free cheese only comes in a mousetrap. If you do not value your time so much, then please, but be prepared that in the future you will be disappointed and will counting losses.

So how do you create a successful social network?

Step 1. Choice of platform.

As I described above, none of the existing web engines are suitable for creating a successful social network for reasons of using a technology stack that is not suitable for projects with load balancing and cloud storage and data processing capabilities. A more serious solution will come to the rescue, a specialized platform for creating social networks — QSNE or Qwerty Social Network Engine. For your project, not only the development and implementation process will be organized, but also a server infrastructure will be provided, reliable, safe, capable of withstanding colossal loads.

Step 2. Concept.

No need to write TK! Do not overestimate your capabilities and trust the professionals. Just describe the concept of your project in your own words and send it to us. If you try to write a technical specification yourself or even with the involvement of technical specialists who do not understand what should be "under the hood" of high-load projects, then you will doom your project to failure. All you need is to imagine your future project in your head and describe how you see it in plain text.

Step 3. Just wait.

Despite the fact that social networks are created on the basis of a powerful platform that contains hundreds of ready-made solutions, each project is individual and it usually takes from 5 to 18 calendar months to launch a successful social network. Do not try to speed up this process — in this case, the quality of the project will suffer. the implementation of each block is accompanied by dozens of unit tests, which guarantee the subsequent reliable operation of the project in conditions of high loads.

Step 4. Advertising is not a panacea. Viral approach.

If you have an unlimited budget, then you can certainly spend tons of money on ad campaigns. But we are against this approach. An important condition for the organic growth of a project is the formation of a critical mass of content generation and audience retention. We will offer you a number of solutions, thanks to which users will be involved in the life of the social network, feeling a personal need for it!

Step 5. Do not stop.

Wow! You have launched a social network, the first registrations have gone. Do not flatter yourself, this is not all. Users should see that the project is developing and becoming more and more interesting. Users should see that the project is developing and becoming more and more interesting. Part of the profits should always be reinvested in development. Develop a development strategy, strictly follow your goals and be sure that sooner or later you will become a unicorn!

As you can see, nothing complicated. But only on condition that you trust the professionals and not the homebrew web studios. Remember the main thing — social networks are not ordinary sites! Only the use of specialized solutions such as QSNE will allow you to create a successful and viable project, a social network that will be used by millions, if not billions of users.